The Vape SEO F.A.Q.
1. What is SEO?
Search Engine Optimisation – or SEO – is a digital marketing process that companies use to improve Internet search rankings and which, ultimately, helps to boost sales by drawing visitors to a website and builds awareness of a brand.
2. Where does your business appear in Internet search results in the UK, US or in your own particular country?
When a vaper searches “vape store [your location]” who appears in the top results? A competitor?
You want to be on the first page, at least, and ideally in the top 3 results. Try searching for your company or keywords you are targetting and see where you appear in the rank.
3. How do Google and other search engines rank pages?
There are over 200 factors that determine where in the rankings a website appears. We won’t go into too much detail here but quality high domain authority (DA) backlinks and content are crucial.
It is also important to note that in order for a search engine to remain effective and continually provide users with relevant links it must be updated – so the way the engine ranks web pages changes over time. We have over 20 years of SEO experience, and you won’t find an agency with more knowledge on the subject than us. When you hire us, we will improve your SEO, and keep solid track of your websites SEO changes and ranking.
4. What are backlinks?
A backlink is an incoming hyperlink from one page to another. When it comes to creating effective backlinks it really is quality over quantity. Large numbers of poor backlinks are unhelpful. That’s why we research and source high quality and industry relevant backlinks.
5. How will I tell the service is effective?
We will show you a snapshot of your SEO before-and-after: Before we start the Vape SEO service we will undertake a rankings audit and report how much organic traffic you are currently getting from the search engines. We will then show you how this has changed after the service has been implemented. This will make it easy to see how effective our Vape SEO service is: you will see your company move up the rankings/get more organic traffic.
6. How long will it take to move up the ranks?
This depends on a number of factors including your current ranking, your budget and the competition level of keywords. Once we have discussed with you your requirements and reviewed your current SEO status we can give you an estimate – it may be a month, 6 months or more.